MOST PUBLISHERS AREN’T REACHING THEIR FULL POTENTIAL
Users with adblock
Your business model? Upended some time ago.
Lost revenue due to ad blockers
How many users are you losing out on?
The Digital Ad Market: Growing, Challenging, and Complex
by Apomaya on September 13, 2019 at 6:17 pm
eMarketer forecasts that in 2019, digital ad spending in the U.S. will surpass traditional ad spending for the first time—reaching about $129 billion or 54.2% of the total U.S. spending. The market researcher also […]
Are Privacy Rules Different for The Digital Duopoly?
by Apomaya on July 17, 2019 at 11:17 pm
Look up “duopoly” in the dictionary, and you’ll see Google and Facebook. In digital advertising, these two tech giants have been unstoppable. […]
Third Party Data Breaches on the Rise
by Apomaya on June 25, 2019 at 7:41 pm
As the digital ad ecosystem grows larger and more complex, the risk of a third-party data breach mounts. At this point, the landscape has become so complex and fragmented that many companies don’t even know if […]
How Ad Blockers Thwart Programmatic Reach
by Apomaya on June 4, 2019 at 1:23 am
Ad blockers monkey with just about every player in the digital ad ecosystem, sometimes even with the users themselves! Likewise, blockers rattle the core of programmatic advertising. […]
Founder & CEO
Alexei tumarkin, phd
Founder & CTO
Make the invisible, visible
Learn how the opaque, third-party-driven digital ad ecosystem can become fully transparent. And under your control.
Our news. Your revenues.
Gain 20/20 insight into the new advertising paradigm.
Receive our blog newsletter.